Klarna launched virtual credit cards to strengthen its position further in Europe
Virtual cards are increasingly gaining popularity as an alternative payment method in recent times. These are unlike traditional cards, which do not need any physical form to operate and offer a higher level of security as the actual credit card number remains unrevealed to the retailer. Moreover, from a sustainability point of view, virtual cards abolish plastic usage, unlike traditional cards. Consequently, fintech companies are introducing virtual cards to minimize costs and expand their consumer base. The trend is also emerging in the buy now, pay later (BNPL) market. In December 2021, Klarna, one of the key players in the BNPL space, entered into a strategic partnership with Marqeta, a United States-based fintech company to launch one-time virtual credit cards. The company will introduce these cards in 13 new European jurisdictions, namely, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Spain, and the United Kingdom. I...