Nigerian banking system targeting teens with prepaid card products to retain market share
In Nigeria, traditional banking players are competing to outdo each other in winning not only adults but also children. In the past, teens were not considered eligible to have a banking account. However, to boost financial inclusion at an early age, banks can now offer parents to operate the accounts for their children. Therefore, the trend is helping parents to teach kids to save money at an early age. Several banks target teens with unique interest rates, gifts, and innovative prepaid card products in Nigeria. For instance, First Bank, the premier banking institution in the country, has two different packages for teens known as KidsFirst and MeFirst. Moreover, the bank provides kids with a trendy gift when the account is opened with a minimum of N10,000. The account is automatically converted into a MeFirst account when the kid turns 13. The bank offers kids a desirable and trendy prepaid card, through which parents can credit weekly and monthly allowances.Polaris Bank and Guar...