Demand for physical gift cards is rising – a sign for gift card market recovery?
The sale of physical gift cards decreased considerably during the global pandemic-induced lockdown. However, at the same time, the sale of digital gift cards increased by more than 50%. The reason behind the increasing sales of digital gift cards and declining sales of physical gift cards were apparent. With stores closed for months and no physical movement allowed, consumers increasingly shifted online to purchase gift cards. However, According to PayNXT360’s recent survey, it has been observed that retailers are beginning to experience a significant rise in the sales of physical gift cards. This is primarily due to the impact of the global pandemic starts to diminish and stores opening up for business again. Moreover, consumer sentiment towards visiting retail stores is gradually improving along with an increasing number of fully vaccinated individuals. According to PayNXT360, gift card buying from physical retail stores started recovering since Q2 2021. According to the...