PayNXT360 Expects the Gift Card Market in Sweden will Increase from US$1.3 Billion in 2020 to US$1.8 Billion By 2025 | Gift Card and Incentive Card Market Dynamics | Market Opportunity, Key Trends and Drivers
Sweden’s GDP expanded by 4.3% in Q3’20 after a slump in Q2’20 due to coronavirus outbreak. However, for full year 2020, the economy is expected to shrink impacting consumer confidence. The economy is likely to recover in 2021 which would have a positive impact on consumer spending and consequently the gift card market. Though growth of gift card market has been impacted in 2020 due to the COVID crisis, the market is set to grow as retail and corporate customer increase spending on gift cards over the forecast period. Due to COVID-19, there has been shift in demand from brick and mortar retail to e-commerce. The growth in e-commerce will be owing to digitally savvy shoppers which will have a positive impact on the gift card industry in the coming years. Moreover, in October 2020, Amazon extended its presence in Sweden with its new e-commerce site Amazon.se, which could further enhance the e-commerce market in the country. The growing demand from the millennials and Gen Z populatio...